FASHION PARADISE BLOG

Full body movement requires superior coverage and support, whether it be when you're reaching the top of that boulder you had your eye on all day or finishing one last sequence before cooling down. This is very comfortable clothing

Today's Sporty looks are so much more casual and comfortable then they used to be but that will never mean that they can be anything less than adorable and stylish, not when it comes to you. You need color ... you need flattering ... you need noticeably "Girly." Fashion Paradise has come through, yet again, with the casual, comfortable, chick, sporty, girly look you want .. never looking tried ... always being true - to your own beautiful, sporty self. You are woman ... hear them roar! Game on and the winner is you - now PLAY BALL!

It used to be that Fitness wear looked so ... well ... like Fitness wear. It was a uniform with no crossover except for exercise. As younger generations are coming more and more to the terms with the brilliant idea that Fitness isn't just a task, it's a wonderful way of being, Fitness wear is following suit by bleeding into our every-day life wear ... cuz let's face it, there's no time like anytime to do a little fit-finding activity, so it pays to be ready for it by just wearing it. Whether you're exercising your muscles or just exercising your right to be comfortable in your fashion, there can always be the element of Fun in Fitness Fashion. The look today is "A good time no matter what time it is" and that includes whatever exercise you happen to be doing, be it running, lifting, shopping ... or "couch-surfing" (hey, those thumbs can use a work-out sometimes too ;-)

--- Kimber Sommers 

With an estimated 715 million-plus avid fans throughout the world watching it, The World Cup is the most widely viewed sporting event we've got. This uniting of so many of this great globe's countries in their strife for the title (which will be awarded to only one of the 204 countries that competed to become the final participants) certainly deserves our respect, and whether or not you are a sports fan, it definitely captures our attention. So the look today is soccer-sporty, because it marks this important time in sports history, and because it's a fabulous look, no matter what time it is. So get in uniform and get out there on the fashion playing field. Hey, when you're playing with the Fashion Paradise team, you will always score a winning goal!

--- Kimber Sommers