FASHION PARADISE BLOG

Stay warm and stylish this winter, get a pair of mittens!!!

--- Kimber Sommers

Gangster Glam is all about Style With Attitude. To walk down any street and know that it's all your hood, because girl, you sho' nuff' do own it.  Just sauntering into the room sets the alarms off ... but you're the only siren everyone is talking about. You're fierce. You're bad. You're Rockin'. With this much sass and this much heat, it's almost criminal to look this good.

The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.

Deckers Outdoor Corporation acquired UGG® Australia in 1995. . By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG® Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG® Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.

The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG® Australia. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG® Australia reached beyond the beaches of California to New York City - and beyond.

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